Tsvetelina Karastancheva is Head of Marketing at Greystone Solicitors, leading the firm’s digital presence, website development, brand and marketing activity.

With more than 17 years of experience across graphic design, digital design and UX/UI, Tsvetelina has worked across a range of sectors including professional services, technology, healthcare and renewable energy. Her background combines strong visual design expertise with user-centred thinking, digital strategy and conversion-focused design.

At Greystone Solicitors, she leads the ongoing redevelopment and optimisation of the firm’s website, with a focus on UX/UI, SEO, accessibility, performance and conversion rate optimisation. She also supports the wider marketing strategy across brand, digital content and communications, helping to create a consistent and engaging experience across the firm’s digital channels.

Her approach brings together creativity, strategic thinking and a strong understanding of user behaviour to strengthen Greystone Solicitors’ online presence and support the firm’s continued growth.